Press Release
Contact:
Perry Osburn
President and CEO
IMCO Carbide Tool Inc.
800-765-4626 ext. 208
posburn@imcousa.com
Paula Adam
Senior Account Executive
Sheroian Associates, Inc.
734-854-5501
paula@sheroian.com
New Look – Same Great Products and Service
IMCO tools a brand new look with renewed commitment to quality
All living things go through transformations as part of their life cycles,
and the new logos represent the transformation of IMCO and Menlo into a unified
brand that is recognized throughout the world.
PERRYSBURG, Ohio – September 26, 2006 – That's how Perry Osburn, president and CEO of
IMCO Carbide Tool Inc. introduced his internal staff to the exciting new look of IMCO.
During a kick-off breakfast event at the Perrysburg manufacturing facility on
September 21, 2006, Osburn unveiled a fresh image for the company. The colors and
style may be new, but the level of customer service and commitment to quality are
familiar just like an old friend. After 22 years in business, IMCO Carbide Tool Inc.
has taken a fresh look at their branding, their marketing materials and their commitment
to meeting their customers' needs for products and services. The new strategy represents
the final merging of the IMCO and Menlo brands with a unified look that emphasizes the
shared resources and common identity.
“I feel it's important for our distributors and customers to understand that
re-branding the company is a symbol of our commitment to deliver the high-performance
tooling that's needed to compete in a global economy. This change, though small and
symbolic, is a way of asking our customers to take another look at IMCO and see the
changes we're making in products and customer support.” said Osburn. “I want the new look
to reflect the common parentage of the IMCO and Menlo brands, and make customers stop and
think about the company in a new way.”
Re-branding IMCO and Menlo is a positive and important marketing step to move the company
forward. IMCO's experienced, enthusiastic and customer-focused employees are most proud of
the superior performance of the products developed in recent years. Through careful and
thorough research and development, IMCO has created products that improve a customer's
productivity in a variety of applications. The company strives to deliver every product at
competitive prices that create real value for customers.
Since 1984, IMCO Carbide Tool Inc. has focused on one goal – to provide manufacturers
in a variety of industries with quality products that will help them achieve new levels of
profitability, customer satisfaction and a competitive advantage. By revolutionizing the
way its tools are designed, produced, tested and used, IMCO strives to meet the ever-changing
needs of a technologically diverse customer base. In serving the needs of customers worldwide,
IMCO will continue to focus investments on the areas that matter most to the customer –
product quality, performance and service. For more information, please call 1-800-765-4626, or
visit us on the web at www.imcousa.com.
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